An online marketing strategy is an important piece to the puzzle for any small business owner even if you are not doing business online. This is true regardless of the size of your business, but especially true for a small business. Small business marketing for a local company should include a large portion dedicated to internet marketing strategies in order to be successful in today’s economy. If your company is currently doing a large portion of online business, then you need to implement an internet marketing strategy that helps it get recognized by online users.
There are five areas that will significantly impact a small business online. While some of them are vital to the local offline market, others are extremely effective for internet businesses. To be successful, you should seek to employ all five areas into your online marketing strategy.
Search Engine Optimization
This allows you to compete on the same level as larger corporations by allowing your site to be more visibility to those searching for your product within the search engines. Since most people use search engines to find products and services both online and locally, it is important that your business place high in search results for your related keyword for the products or services that you are marketing.
Localized Marketing This includes website optimization for search results, but in addition, integrates a search engine’s utilization of maps. Your business can be listed with mapping and address information with Google, giving a prospective customer what they need to find you locally. Be sure to include your phone number and website address as customers often seek assistance if when they become interested in your product or service.
Content Marketing This strategy involves giving your customers information about your product or service, as well as general information. Everyone is trying to market their products and services, but those that can inform are more likely to get sales. It is important that you instill confidence in your customers by establishing a certain level of expertise in your company. In the past, content marketing was often done with printed materials such as brochures and guide books, but today, this can be done with articles, blogs and other forms of information on a business’s website.
Social Media Marketing Social Media is a big part of peoples lives. Most everyone uses some form of social media, but it can be difficult for companies to implement social media into their businesses. How you use the media is largely dependent upon the type of business you have.For many companies being in contact with their customers and providing them with updates can be an important part of success. Other business have seen success using social media by letting customers know of the latest specials and discounts that are available. The most important aspect of social media is to maintain contact with your customer base and see repeat sales.
Email Marketing This form a marketing is critical to a small business whether it is on the internet or local. Essentially email marketing is about building a database of customers and prospects. This list of contacts are people who are interested in your business because they have opted into this list personally. Many opt in order to receive future updates on products as well as coupons for future discounts. This list will become extremely valuable to the long term marketing strategy of any small or large business.
It is important that you consider each of these five areas carefully as you develop your marketing strategy for your small business. Devise a plan, and implement these elements along side your other marketing efforts. Many of these areas can be outsourced if you don’t have the time or the manpower to handle it. The internet is constantly changing and it is important to keep up to date with the latest trends in the industry. It never hurts to ask an expert for advise or help as you develop your strategy.